The next generation car configurator for Mazda.

Digital strategy, UX design, UI design, customer journey, prototyping, website + e-commerce

Over the past few years, Mazda has launched their new ranges of beautiful cars. To complement these cars, Mazda Motor Netherlands asked us to come up with the next generation car configurator.


These days, when people are interested in buying a car, the first thing they do is gravitate online. All people have their own specific thoughts on what they expect from their dream car. It can be any kind of combination of ratio (budget, features, etc) and emotion (look, feel, sound, etc). So, how do you create a car configurator that can give the best answer to all of these questions?


We created a car configurator that moves smoothly in between different worlds. You start off with an overview page containing all of the models and configurations, and eventually you’re filtering your way through to your dream car. From there, you can move through details that combine the high quality of a brochure with the personalisation possibilities of a configurator. So, while you’re selecting your dream configuration you can dive into every possible feature at the same time.


After the new car configurator was launched we saw a steep growth in the number of people who converted into possible leads. More people finished their configuration and asked for an appointment at their local Mazda dealer.

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