We live in a world where millions of brands demand attention. In such an overcrowded place, your brand deserves nothing less than to stand out and grab that spotlight. We only go for WOW!, nothing less.

Get in touch!
Call +31 6 2727—3788 or mail marten@morrow.nl


Projects—Brands

All

Veronica

Let's challenge the brand

Ultimaker

Let's print that identity

Revivre

Relive your memories

Mibo

Identity for the real "fysical" meetings online

Backstage—Gameplan

The connection between people and brand.

Do you want people to really connect with you? Big brands do this by building their brand from one of the twelve archetypes. Think of Nike as a hero brand, Harley Davidson as an outlaw and Lego as a creator. Brand archetypes are a proven way to gain focus and clarity in your positioning.

In our own brand strategy process, we take the brand step by step. By taking the right steps, we eventually arrive at a strong choice of the right archetype.

brand black box

Brands only come to life when they truly live within the organisation.

We do not believe in brand books that end up on a server somewhere in PDF form. An identity has to live and breathe within an organisation. People should be able to pick it up and read what the brand for which they work stands for. And, crucially, how to apply it.

The Brand Black Box is the reference book that we provide with every identity project. This way, you can show off the brand even before it lives up to its name.

Reach out for Marten
if you want to know more about Brands.

+31 6 2727—3788 Call me back