The bass line for your brand

We live in a world where millions of brands demand attention. In such an overcrowded place, your brand deserves nothing less than to stand out and grab that spotlight. We only go for WOW, nothing less.

Curious about the best setup for your brand?

Call +31 6 2727 3788 or mail marten@morrow.nl

Veronica
Let's challenge the brand

Ultimaker
Let's print that identity

Revivre
Relive your memories

Mibo

Mibo
Identity for the real "fysical" meetings online

The clubmembers

Become a member
Google
Sea Shepherd
Sta.M
Adyen
9292
Nation
Mibo
Veronica
KLM
Qnoop

Our game plan

01. Define goal

Every project starts with a clear goal. What do we want to achieve? When will this project be a success?

02. Doing research

With an open mind we investigate everything that is necessary to get a grip on the matter.

03. Determine strategy

With the goal and the insights, we determine a plan of attack. In this step, we ensure that the strategy and framework are clear.

04. Big dreams

Throw a bunch of creatives together, flick the on switch and voilà, all the knowledge you’ve gained translates into great concepts. *magic*

05. Create a product

The whole team has only one mission here: to create a WOW! experience. We do this with scrum, kanban, waterfalls, etc.

06. Tie it up... and go!

Testing, validating, wrapping and the product can be launched into the world. And then further optimisation.

Archetypes

The connection between people and brand

Do you want people to really connect with you? Big brands do this by building their brand from one of the twelve archetypes. Think of Nike as a hero brand, Harley Davidson as an outlaw and Lego as a creator. Brand archetypes are a proven way to gain focus and clarity in your positioning. 

In our own brand strategy process, we take the brand step by step. By taking the right steps, we eventually arrive at a strong choice of the right archetype.

Brand Black Box

brand black box

Brands only come to life when they truly live within the organisation

We do not believe in brand books that end up on a server somewhere in PDF form. An identity has to live and breathe within an organisation. People should be able to pick it up and read what the brand for which they work stands for. And, crucially, how to apply it.

The Brand Black Box is the reference book that we provide with every identity project. This way, you can show off the brand even before it lives up to its name.

Contact the club hi@morrow.nl
+31 10 846—6385
Contact

marten@morrow.nl
+31 6 2727—3788

Language

Every month, creative shots from a Morrow club member to you.