Victim Support Fund
We created a digital experience that resonates with the youth
Annually, around 100,000 young individuals face the challenges of online sexual abuse, including sextortion, grooming, and unsolicited sexting. The rise in these incidents is alarming. The stigma, guilt, and fear associated with these experiences often deter the youth from seeking help
We focussed on a mobile experience, but the desktop version is also pretty nice
At Morrow, we prioritize understanding and collaboration. We engage directly with young people to determine the most effective ways to discuss these sensitive subjects. Our approach is rooted in open dialogue and co-creation, ensuring that our initiatives resonate deeply with the youth
In partnership with a group of insightful young individuals who led the decision-making process—from the design and naming to the conceptual framework—we launched WTFFF!?
The outcome? A remarkable success. With an average engagement of over 10 minutes on our platform and reaching millions of young people, WTFFF!? stands as a testament to the power of youth—led innovation and the impact of listening to and empowering the younger generation
In collaboration with
Q42, Willie Wartaal, Joep LeBlanc, Jonas Devacht, Dzifa Kusenuh
Winner of many awards
2x Lovie, The FWA, AWWWARDS, Dutch Design Awards, Webby Awards
