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Creating awareness around online sexual abuse. WTFFF!?

Campaign strategy Illustration Animation Social strategy

Gen Z preferred to get the unfiltered truth. But crucially, we needed to understand how and where they communicate around sensitive subjects like online sexual abuse.

800k+ kids

Based on the insights, we decided to focus on a social media-led campaign — comprising an Instagram page, a YouTube channel + series, an influencer campaign, and a PR campaign.

With the website’s aesthetic at the heart of the campaign we created an assets library: stylistic elements that can be pulled together in a playful way and used across different channels — including an ad campaign running on Instagram, YouTube, Snapchat, and Tiktok.

Some other cases

WTFFF!? experience

An experience with unacceptable online sexual behaviour as topic

Naming Tone of voice Visual identity Motion design Website

Children’s book museum

Immersive storytelling experience

Spatial design Motion design
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