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Ultimaker’s identity designed to print in 3D

Brand strategy Tone of voice Visual identity Print design Motion design

Ultimaker is committed to accelerating the world’s digital distribution and local manufacturing transition. Whether it’s for fast prototyping, more accurate printing, or use on concrete or the carpet; Ultimaker can be relied upon for excellent quality throughout the entire printing process. If it can be imagined, it can be printed. The starting point of any process is a blank canvas. Over time, an idea evolves from a first draft into a prototype, a product that will eventually lead to perfection. This process is easily translated into that of a square (which, not by accident, resembles an empty build chamber), evolving to a circle; as a metaphor for the seamless printing process.

We created a series of infill patterns which are based on distinct printing techniques.

We created a dynamic identity guided by a pragmatic set of rules that conduct consistency. It is adaptable to the need for appliance and expression for cross-media coverage.

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