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Sea Shepherd
For the ocean

Brand strategy Visual identity Content strategy Campaign strategy

Sea Shepherd is a non—profit organization that fights to protect marine wildlife and ecosystems. We teamed up with them to create a font—based identity that doesn’t need a logo, which is perfect for working with governments in countries where piracy is still a major issue.

The new visual identity is bold and powerful, like Sea Shepherd’s mission. We’ve created their tagline — For the ocean — to make sure everyone knows they mean business when it comes to protecting our oceans and everything that lives in them.

Since launching the new identity, Sea Shepherd has been crushing it in their campaigns. They’re more visible and recognizable than ever, thanks to the new font-based design that looks great on social media and merch.

We’re stoked to have helped Sea Shepherd create an identity that shows off their values and helps them kick butt in the fight for ocean conservation.

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