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Mazda’s next generation car configurator.

Website E-commerce Future product vision Digital strategy Design system

Over the past few years, Mazda has launched its new range of beautiful cars. Mazda Motor Netherlands asked us to develop the next—generation car configurator to complement these cars.

These days, when people are interested in buying a car, the first thing they do is gravitate online. All people have their own specific thoughts on what they expect from their dream car. It can be any kind of combination of ratio (budget, features, etc) and emotion (look, feel, sound, etc). So, how do you create a car configurator that can give the best answer to all of these questions?

After the new car configurator was launched we saw a steep growth in the number of people who converted into possible leads. More people finished their configuration and asked for an appointment at their local Mazda dealer.

The boost! +70% conversion growth.

We created a car configurator that moves smoothly in between different worlds. You start off with an overview page containing all of the models and configurations, and eventually you’re filtering your way through to your dream car. From there, you can move through details that combine the high quality of a brochure with the personalisation possibilities of a configurator. So, while you’re selecting your dream configuration you can dive into every possible feature at the same time.

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