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The #1 platform for cyclists in the Netherlands

Brand strategy Visual identity Product design Motion design Website App

We started by analyzing your needs and creating a customer journey that covers every phase of your cycling journey. Whether you're looking for practical info on nutrition or gear, or seeking inspiration and ride details, we've got you covered.

The website

Using that intel, we developed two killer digital products. First up, our website, which works like a dream on both mobile and laptop. It's got everything you need, from practical info and articles to the biggest cycling calendar in the Netherlands and a map with all the best routes.

The app

But wait, there's more! Our app is perfect for when you're on the move. It's packed with amazing routes, points of interest, and challenges to keep you motivated. And when you complete a challenge, you'll get a one-of-a-kind badge from Fietssport. How cool is that?

Thanks to our clear roadmap and hard work, we've built a strong online presence with around 80,000 users and growing paying members. Fietssport is now a solid brand for NTFU, with tons of potential for the future. So what are you waiting for? Join us on the ride of a lifetime!

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