morrow + Beam Brief Solution Result Related cases Cases Services Culture Contact

The smart projector that fits in any light socket. Screw it in and have fun!

Brand strategy Naming Visual identity Product design App Website

Beam can turn any flat surface into a big screen. It is a powerful projector equipped with a smart computer, all inside a beautifully designed casing.

“A Lightbulb—Shaped Projector Could Power The Smart Home Of The Future” — Shaunansy • Fast Company

Beam was launched as a Kickstarter project in February 2016 and became the most successful Dutch Kickstarter project to date. We reached 400% of our initial goal, with about 2,000 backers. At the end of 2015 the first Beams were sent out to our backers.

Some other cases

Ultimaker

Design an identity to be printed in 3D

Brand strategy Tone of voice Visual identity Print design Motion design

Sta.M museum Ghent

Redesign of Sta.M’s permanent exhibition

Spatial design Motion design Interactive Illustration Animation
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