Campaign strategy, influencer campaign, campaign production, content creation and motion design
Gen Z has grown up in a completely digital world. They don’t see any difference between on— or offline.
They tend to be very open about sensitive subjects — but only when this subject is widely accepted.
When communicating, they tend to use hyperbole and exaggerations — using language up until its breaking point.
Based on the insights, we decided to focus on a social media-led campaign — comprising an Instagram page, a YouTube channel + series, an influencer campaign, and a PR campaign.
With the website’s aesthetic at the heart of the campaign we created an assets library: stylistic elements that can be pulled together in a playful way and used across different channels — including an ad campaign running on Instagram, YouTube, Snapchat, and Tiktok.
Screw it in and have fun!
The digital experience