Brand strategy, brand identity, brand assets and content creation
Ultimaker is committed to accelerating the world’s transition to digital distribution and local manufacturing. Whether it’s for fast prototyping, more accurate printing, for use on concrete or on carpet; Ultimaker can be relied upon for excellent quality throughout the entire printing process. If it can be imagined, it can be printed. The starting point of any process is a blank canvas. Over time, an idea evolves from a first draft into a prototype, a product that will eventually lead to perfection. This process is easily translated into that of a square (which, not by accident, resembles an empty build chamber), evolving to a circle; as a metaphor for the seamless printing process.
We created a series of infill patterns which are based on distinct printing techniques.
We created a dynamic identity guided by a pragmatic set of rules that conduct consistency. It is adaptable to the need of appliance and expression for cross-media coverage.